Watch the video below and learn more about this one day event designed to answer your questions and inspire action for you to share more of your work with the world. Sponsored by Lamorinda Arts Alliance. More details and registration info here.


REPRESENT. A panel of 3 art industry experts discussing the practical aspects of art representation in the 21st century. Facilitated by gallery owner and artist, Jennifer Perlmutter, REPRESENT aims to demystify the artist/gallery relationship, provide concrete advice on preparing you and your work for the best odds of representation and most of all, what can you do to best represent your self  in this highly competitive environment.

Why? Because artists often seem to be stumbling around in the dark when it comes to business relationships and common business practice involving the representation and distribution of their work. We can’t solve all the problems in one afternoon but there will be plenty uncovered and this panel will give you a sense of what to expect from the art world. There is nothing to “up-sell” here, no big ticket price to get in. This is for you, the artist so that you may prosper doing what you love, increasing the odds of happiness for you and those around you. Sounds good right? Share and invite friends, this will be lively and fun. Bring your questions and problems, anecdotes of failure and success and share them with us.


Ray Beldner  artist, educator, co-founder of the stARTup Art Fair  joins us to teach professional art practices and answer questions about running your art business. Beldner taught Art Practical, a course at UCSF for many years. It was a 16 week course on all the practical stuff about being a professional fine artist. Pricing, goals, marketing, studio, art world concerns etc. Take advantage of this opportunity, he is very well known in the Bay Area art scene and beyond.

Heather Marx, Heather Marx has over 20 years of experience in the fine art industry including private, public, and corporate art development, acquisition, and curatorial projects. She founded and co-owned Heather Marx Gallery/Marx & Zavattero, a leading contemporary art gallery based in San Francisco for 12 years. In 2014, Marx launched Heather Marx Art Advisory which is a comprehensive art consultant agency that services private and public collections nationwide, produces independent curatorial projects, and provides artist and arts related consultation.

Michele Pred is an internationally exhibited artist who has been teaching professional practices to artists for ten years and currently Adjunct Professor at California College of the Arts, where she teaches Professional Practices. She has led workshops and portfolio reviews for Center for Cultural Innovation, Pro Arts Gallery, Kala Art Center, the Di Rosa, BayVAN and Napa Valley Arts Council.

Thank you to our sponsor LAA, Lamorinda Arts Alliance seeks to foster a better understanding of art within the community and encourage the exchange of ideas for the mutual benefit of all members through its programs, exhibits and other activities within the community.

Registration is 20.00 and free for LAA members.


Sign up to become a member of LAA here

If you are an existing member of LAA, use coupon code LAA member. (Memberships will be confirmed at the event.)

Saturday, October 29th


Diablo Valley College, Room A106, In the Arts Building, under the gallery