REPRESENT for Artists October 2016


REPRESENT. A panel of 3 art industry experts discussing the practical aspects of art representation in the 21st century. Facilitated by gallery owner and artist, Jennifer Perlmutter, REPRESENT aims to demystify the artist/gallery relationship, provide concrete advice on preparing you and your work for the best odds of representation and most of all, what can you do to best represent your self  in this highly competitive environment. We thank LAA for sponsoring this event. Event is Free for LAA members. To become a member of LAA go here. After becoming a member, use coupon code: laa member. Memberships will be checked upon arrival.

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REPRESENT will take place at Diablo Valley College on Saturday, October 29th 11a-2p. Exact location will be sent to registrants.


Ray Beldner  artist, educator, co-founder of the stARTup Art Fair  joins us to teach professional art practices and answer questions about running your art business. Beldner taught Art Practical, a course at UCSF for many years. It was a 16 week course on all the practical stuff about being a professional fine artist. Pricing, goals, marketing, studio, art world concerns etc. Take advantage of this opportunity, he is very well known in the Bay Area art scene and beyond.

Heather Marx, For over 20 years, Principal of HMxAA, Heather Marx, has lived, collected, and worked with art in both academic and professional contexts. She received her Masters of Art History from the University of California, Santa Barbara and worked in the flourishing Los Angeles and San Francisco art scenes of the 1990s. In 2001, she established what would ultimately become Marx & Zavattero, a leading contemporary gallery in San Francisco known for a strong, cutting edge program.

Michele Pred is an internationally exhibited artist who has been teaching professional practices to artists for ten years and currently Adjunct Professor at California College of the Arts, where she teaches Professional Practices. She has led workshops and portfolio reviews for Center for Cultural Innovation, Pro Arts Gallery, Kala Art Center, the Di Rosa, BayVAN and Napa Valley Arts Council.

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